You’ve set up your Facebook, Twitter, blog, Houzz account and now – Instagram? Yes, it’s a bit overwhelming, but let me be the first to tell you that an active, influential and developing master-planned community should have an Instagram account. Here’s why:
Let Your Photos Do the Talking
Facebook, Twitter and your blog are full of great information and sometimes pictures, but in this day and age, most people prefer to receive their information on the go. Therefore, the less there is to read, the better. Let your photos do the talking in your Instagram account. A master-planned community’s Instagram account is the perfect platform to reach soon-to-be homeowners, young couples or relocating families. While they are scrolling through their daily intake of shoes, pumpkin spice lattés and DIY projects, a quality photo from a well-known community in their area will catch their attention and make a meaningful brand impression. A photo or video of a home, walking trails, the sunset, community information center or a happy resident are perfect (with a good filter of course!)
Complete Your Social Media Circle
Your Instagram account will easily complement your existing social media efforts and “complete the circle.” A community that takes the time to be involved online as well as plugged into trending platforms is attractive to homebuyers. They listen to the sales pitch but they also want to know what it’s truly like to live in the community – this is what your social pages can show them.
Inspire and Gather Photos in Your Community
Whether you instigate a trending hashtag or you look up a few (ie: #DFW, #McKinney, #Frisco), it’s easy to see what Instagram users are doing in your local area and specifically in your community. Tweets and Facebook comments can’t always show you the smiling faces of your residents or the delicious meal someone is having at a nearby, local restaurant.
If you’re ready to take the plunge and set up an Instagram account, don’t take on all the work – let Agency Entourage help! We’re a highly experienced digital marketing agency located in the heart of Dallas. We have a wide range of clients, including a few master-planned communities that use Instagram. Call 214.414.3035. We’re ready to talk Instagram strategy with you today.
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