What Fashion Brands are Doing Right to Dominate the Social Sphere

We see their ads in magazines, on buses and sometimes you may even find them popping up on the side of blogs or websites you’re browsing. They are the million dollar businesses that have dominated the fashion industry for years through strategic marketing and advertising. Now some of these well-know fashion brands are enhancing their success by implementing strategic social media marketing, and there is proven reason to do so.

Slideshare list some of the most important reasons why retailers should develop a social media strategy:

-       Direct engagements with fans

-       Additional touch-point for businesses and consumers

-       Increase in SEO and digital visibility

Amongst the fashion brands to correctly execute strategic social media marketing is Kate Spade. The company’s success has benefited directly from their online presence and social media strategy. Why has this already well-known brand made such an impact with their social media? Because they have narrowed their focus on what works and what is true to their brands image.

Here are some key characteristics that make Kate Spade’s social presence so profitable:

1. Consistency: Not only does Kate Spade post to their Facebook, Twitter, Instagram and other platforms multiple times a day, but their visual content matches together across platforms like pieces of a puzzle. Everything from the Twitter icons to the Facebook cover photo tie together appropriately.
2. Personality: A social personality (which ultimately includes understanding your audience) is a crucial aspect of engaging followers. Throughout Kate Spade’s social media, their voice has completely transcribed their witty and sophisticated brand image, to the tee.
3. Content: Kate Spade’s blog (Behind the Curtain) and YouTube channel, gives their audience a variety of content that isn’t typically found in your monthly subscription to Vogue. They include content that goes beyond just selling you apparel and accessories by including behind the scenes information about their latest line or directly engaging with their consumers with online contest.
4. Relevancy: Whether it’s the season or day of the week Kate Spade does a great job of creating content that is relevant to the consumer. A couple examples include, the new spring campaign and content like, the perfect idea for a weekend picnic. Part of Kate Spade success is their amazing ability to be relevant in ways that are always creative and attention-grabbing
5. Visual themes: In an article about how to build a great online fashion brand , Moz highlights the importance of communicating visually with customers. Kate Spade exceeds in this crucial aspect of successful social media. Kate Spade incorporates their brand’s current campaign throughout their social media by a variety of visuals. Kate Sade posts, campaign videos, Instagram photos from a current photo shoot, and GIFs of things that have inspired their themes. Their colorful Facebook page is an accumulation of posts that illustrate what is going on with their current campaign, recent promotions and even Facebook fan exclusives.

Adding to the list of fashion brands that have a tight grip on social media strategy is the e-commerce site, Nasty Gal (pardon the name if you’ve never heard of them). Named Fastest Growing Retailer in the United Stated by the New York Times, Nasty Gal’s emphasis on social media and direct interactions with fans have led to its success. 137,500 customers visit the site daily for six minutes; the top 10 percent return more than 100 times a month. No wonder this company has sold over $100 million in clothes and accessories over the last year. Nasty Gal’s Twitter page has over 100,000 followers, and similar to Kate Spade, remains consistent, relevant and visual satisfying. Nasty Gal has a voice that speaks directly to their target audience; youthful and friendly, and sometimes a little fierce.

So whether you are an eBay seller, which is how Nasty Gal founder, Sophia Amoruso, started out, or a worldwide company, strategic social media marketing can be the key to really furthering your brands success. Social media is the perfect outlet to interlace fashion and marketing. In an industry that is focused on being cutting edge, social media is the best way to unveil a company’s latest promotion, trends or any other insightful information that will engage your followers and develop your brands success.

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