I’ve seen it take up news feeds, newscasts and even commercials. “Mobile” has become the latest buzzword. Even though mobile technology is nothing new, many recent advances have made it more accessible and user friendly. With the latest information detailing that mobile phones now account for 108 minutes of media consumption a day, it’s no wonder that everyone is taking notice. Below are a few reasons why our online marketing agency thinks that it’s more important than ever to be mobile friendly:
- A recent Twitter study concluded that an astounding 60 percent of users access the site through their mobile phone. There has also been a recent switch of teens ditching Facebook and flocking to Twitter. The opportunity to reach this demographic though their use of mobile technology is growing.
- Visual marketing has become even more powerful and mobile technology continues to grow with it. Mobile apps like Pinterest and Instagram have made going mobile increasingly more popular with consumers and companies continuing to join in on the fun.
- If you still need proof that mobile is quickly becoming king, Apple recently launched a commercial that states more people are turning to their iPhones to document their lives instead of using a camera. This is largely due to apps like Instagram and the ease of photo sharing on Twitter and Facebook.
The most exciting thing about this new channel of marketing is, as social media addict Ashton Kutcher recently stated, “we [haven't] even scratched the surface of mastering the mobile experience.”
If you’re looking for an innovative team to move you into the mobile world with a brand new mobile strategy, contact our online marketing agency deep in the heart of Dallas today!
View the entire comic above on Mashable.com.
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